My-PRspective 3

Tweet It, Until You Make It

When we are young practitioners, fresh out of university and keen to make the move from Chief Caffeinated Beverage Collector, AKA an intern, to officially employed, preferably paid PR guru, we are told time and time again to ‘network’. For most of us, (or certainly for myself), this originally meant catching up with one or […]

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My-PRspective 3

Be Your Client’s Number One Fan!

As a PR professional, it may be easy to get caught in a rut of approaching your clients as just items on your to-do list. But, being successful at PR is not just about landing the most media coverage or building social media presence for a client; it’s also about forging positive and empowering relationships […]

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Crowdfunding Dreamise

The Business of Making Dreams Come True

Want one of your dreams to come true? Wishing on a star is SO last year – just log on to Dreamise! It’s a crowdfunding web platform where users make a free account, post their dream (currently limited to a five hundred dollar value), and try to score the most votes. (Users can also vote […]

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Soccer Has Come to the U.S.

Branding Fútbol for Americans…Ugh, I Mean Soccer.

He goes left, he goes right. Juke and GOOOOOOOOOOAAAAAAL! I know that you must have read that like the Spanish speaking announcers that have been made popular in the last few years. Now that we have that out of the way, soccer ratings have been soaring lately. In an article about the ratings of FIFA’s […]

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About Allyn:

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Allyn Lewis, a University of Pittsburgh graduate, renowned model, dancer, and socialite, is no stranger to the worlds of fashion and entertainment. Her first and main passion, modeling, has led her to many exciting business opportunities in recent months…

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