Brand Before You Market

Brace yourself, because what I’m about to say might come as a shock to you – branding is not marketing. I repeat, BRANDING IS NOT MARKETING. Marketing is tactical in that it consists of many many small scale steps and campaigns to progress your business towards your goals. Branding is a strategic backbone showing your audience who you are and what you’re all about. It’s the voice of the business.

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Feel Fabulous with Kiki La’Rue

Who wants to wear the same things as everyone else? No one. That’s the beauty of shopping at boutiques. They offer exclusive selections that their customers will love, and their owners spend a lot of time hand-picking unique products for their boutiques. As a lover of fashion and boutiques, Texas girl Becka Clark turned her passion for fashion into a fun and exciting career by opening an online boutique called

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Bloggers Know Best: Darling Be Daring

Equal parts fabulous and fun, Darling Be Daring is a top resource for some lifestyle inspiration. Working as both an online magazine and a blog, Darling Be Daring is run by two blogging superstars, Jolene and Desiree. Incredible fashion sense is well matched with bubbly personalities making Darling Be Daring an authority on all things chic.     Like traditional print magazines, Darling Be Daring offers a wide variety of

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Client News

Fashion Tips & Personal Styling Giveaway from TAILORED

Personal stylists Stephanie and Saundra have built their business by helping others look and feel their best. Each TAILORED by SS client receives a personalized…

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The Best of Pittsburgh

So who took home the gold of the black & gold city? Pittsburgh’s 2014 A-List was distributed starting on August 25th and continuing throughout the…

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The Boutique Hub: Connecting Shoppers with Boutiques They’ve Been Searching For

The Boutique Hub is set to launch at the end of August 2014! There is a certain charm about shopping at a boutique. No two…

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PR & Business

Brand Before You Market

Brace yourself, because what I'm about to say might come as a shock to you - branding is not marketing. I repeat, BRANDING IS NOT…

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Planning to Give Back with Your Small Business

When you’re launching a small business, the initial push to turn a profit can be exhausting. The idea of donating a portion of your proceeds…

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#StylinAndDialin with pursecase + GIVEAWAY

It was love at first sight. The very first time I turned on Shark Tank, I met the most adorable tech accessory company, pursecase. With a…

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