Combining West Coast and East Coast fashion all into one ultra-chic blog, Courtney and Stephanie from the Darling Two are equal parts inspiring and fashionable. With tons of outfit inspiration, these two beautiful bloggers have developed a wide-read blog that showcases their bond and mutual love of fashion. Our favorite part of Darling Two? They’re personalities! Both bloggers are incredibly kind and helpful, ready to answer any of our fashion questions so you can go about looking your best.
Having the two perspectives (and wardrobe!), readers get an inside look on how these lifelong best friends have balanced a cross-country friendship, careers and family life! Courtney and Stephanie are two of our favorite bloggers for all things fashion and inspire us on the daily to update our wardrobe!
Want to see what their top blogging tips are? Read our exclusive interview with this two blogging beauties below!:
Where did the inspiration for The Darling Two start?
Fashion was in the foundation of our friendship, and we both followed several different blogs for a long time. Then when we both moved away from our hometown to the opposite sides of the country (Courtney to New York and Stephanie to California), we thought it would be a cool idea to combine our fashion minds and blog together. We came up with the basis for Darling Two, and it has taken off from there!
What’s been the best way to grow your traffic and blog?
We reach out on all social media platforms – Facebook, Instagram, Twitter – and we put ourselves out there by publishing our photos on fashion sites such as Lucky contributors, Pose, and Lookbook. But the best way has been integrating with programs such as RewardStyle and StyleList. That has really broadened our readership and matured our blog tremendously.
What tools and websites do you love as a blogger?
RewardStyle is our absolute favorite blogging tool. They have an awesome database for searching products online, and LikeItToKnowIt has made shopping from social media as easy as clicking “Like”. We’re both also online shopping fanatics, so we love sites such as Shopbop, Revolve Clothing, and ASOS.
How do you balance your social life and your blog?
It’s not about balancing our social life and blog, because the blog brings so much TO our social life, like fun events and networking with other brands and bloggers. It’s more like balancing LIFE with the blog. Stephanie is a mom of two and Courtney has a full time job doing PR, social media, and sales in New York, so it’s important that we both set aside several hours every day to put towards the Darling Two – and a significant amount of time on our weekends.
What’s been the most interesting feedback you’ve gotten from your readers?
The most interesting feedback came when we first started our blog. A lot of people were confused about our platform when they came across our blog, and would often ask us what the Darling Two really stood for. Since then, we’ve been able to really establish ourselves as a brand and clarify our content. People really enjoy our different styles and price points of items we wear.
What does the future hold for the Darling Two?
There’s a lot ahead for the Darling Two! We’re constantly brainstorming and developing new ideas for fun segments, and we’re always open to teaming up with new brands. We hope to continue to expand our following and mature as bloggers, creating fresh and original content to inspire others!
Thanks to lovely ladies at Darling Two, we can look our best! From coast-to-coast, these bloggers give us great ideas on how to style our favorite pieces!
Connect with the Darling Two below!:
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Want to be featured on Bloggers Know Best and share your blogging story with the world? Email Rebecca at rebecca@allynlewis.com for more info!