Ho ho ho, and just like that, it’s over. Another Christmas over, another holiday season wrapping up, another end to another year. What was 2015 like for me? A year of great change- we moved from Toronto to LA and it was really all about settling into a new city, learning to parent without the ...
Look Good. Feel Good. Brand Together.
We all know what it’s like to look inside our closets and see that impulse buy, still hanging untouched since the day it was bought. This dilemma contributed to the creation of Brand Together, an online retailer of lower-priced designer fashions. Brand Together is a non-profit with a one-of-a-kind ...
Share Stories and Shop Survivor Made Goods With To The Market
In a world saturated with exploitation, greed, and unethical practices that often go unnoticed, there is nothing bolder than a business built around hope and help. To The Market is changing the notion that shopping has to be a materialistic venture. Jane Mosbacher Morris launched To The Market after ...
PR Pros and Business Owners: What You Need to Know About CSR
Say you have the option of choosing between two brands – similar price, similar quality. The only difference is that one brand publically supports a good cause, and the other doesn’t. Which would you choose? If you’d pick the socially-concious brand, you’re in the company of over 90% of consumers ...
PR Stunt Spotlight on Calendar Girls
As many of you know, our staff recently participated in a fundraising campaign for the Leukemia and Lymphoma Society. Reflecting on the experience, as wonderful as it was, it’s clear now that our campaign strategy was missing something, and I believe I know what it was: naked grandmas. Before ...