You work hard on building an exquisite brand. Your inner circle is telling you how much they love what you’ve created, but it feels like you can’t seem to get enough eyeballs on what you’re doing. Sound familiar?
This is THE opportunity for you!
It’s that time of year again: September’s New York Fashion Week is quickly approaching and I’m so excited you’re interested in sending your brand with me! My team and I are thrilled about our opportunities this year, and are looking for the best in fashion, beauty, and wellness brands to pair with our coverage. Past highlights have included meeting celebrities Carrie Underwood (that’s the highlight of my entire life basically), witnessing Betsey Johnson’s iconic runway split, sitting front row at Noon by Noor across the runway from Alexa Chung, seeing the most stunning jewel toned collection last year from Michael Costello, and so many other incredible moments!
Throughout the week, our itinerary will include numerous events, fashion shows, meetings, and other high profile happenings opening the opportunity for us to place quality brands in front of industry influencers and my established social media following. Readers of The Gem are typically 25-34 year old females who are the well-traveled, big dreamers, play-by-their-own-rules type of women, who have an appreciation for style and understand the value of taking care of themselves. My brand reaches over 70,000 people every month between the website and social media platforms (Instagram, Facebook, Twitter, and Pinterest), which the content will be shared across.
This is, hands down, the highest peak of engagement, interaction, and views among my platforms – literally they’re on fire! So, while my audience is anxiously waiting for a first glance at the runway looks that will inspire wardrobes for next Spring, it’s a fantastic way to also seamlessly and authentically weave in my favorite brands and products.
This year, we are offering 3 different packages so that brands of all sizes and budgets don’t miss out on this experience!
Option 1: $125 and includes being featured in:
- 1 Multi Brand Blog post on The Gem (something similar to this or this)
- 2 Professional Quality Images (which you can use for any marketing/branding/advertising purpose you would like)
- 1 Instagram Post
- 1 Instagram Story
Option 2: $350 and includes being featured in:
- 1 Multi Brand Blog post on The Gem
- 4 Professional Quality Images
- 2 Instagram Posts (at least 1 dedicated)
- 2 Instagram Stories
- 4 Tweets (at least 1 dedicated)
- 2 Pinterest Pins linked to the blog post
- 2 Pinterest Pins linked directly to your website/product
- 1 Facebook Post
Option 3: $600 and includes being featured in:
- 1 Dedicated Blog Post on The Gem – In a dedicated post, the focus of the piece would be entirely on your brand. When I do an outfit post, I do a section called “The Look” [like what’s at the top of this post] on the top that lists the items I’m wearing, so I would link to other brands there, but in the body and actual content of the post, no one else would be featured. The piece itself would be something like this or this including both your story, my review of the product, and how I wore/used/styled your product during Fashion Week!
- 1 Multi Brand Blog post on The Gem
- 8 Professional Quality Images
- 3 Instagram Posts (at least 1 dedicated)
- 3 Instagram Stories
- 8 Tweets (at least 2 dedicated)
- 2 Pinterest Pins linked to the blog post
- 4 Pinterest Pins linked directly to your website/product
- 1 Facebook Post
Yes, I know there are a lot of bloggers out there who will work for free, but it’s more beneficial for you if I don’t:
I charge a reasonable fee for my collaborations which allows me to dedicate my full time and attention to the content I’m creating. It also gives me the means to invest in resources like a professional photographer, which ensures I’m able to deliver the best content possible to you! Keeping my focus on brand collaborations also gives me the time to put my heart into getting to know the story behind every brand so that I can present the piece in an emotional, more intentional and connected manner than a typical post, which is exactly what makes my partnerships stand out. People are craving content to consume that makes them feel something (they’re over pushy product placements) and that’s what I create!
Before I started blogging full time, I used to own a PR firm. After a few years, I then went on to focus solely on helping business owners strategize and connect their personal stories to their brand because I saw the gravity humanization adds to a brand’s potential to stand out. Now, I focus solely on creating blog content, but needless to say, there is a wealth of knowledge and experience that goes into the content I create.
This is not limited to fashion brands, we’ll get as creative as needed. For instance, we can promote that I’m using your beauty product to prep for the day’s events, or that we’re snacking on your food brand to keep fueled. Maybe we post your yoga pants on the way to a power flow class (because yoga will be necessary amongst the fashion week madness). Or, I might write home to the fam on your stationary. SO many fun options! Since NYFW is such an insanely crazy and stressful week, I also plan to integrate a lot of mental health content and awareness throughout the course of our adventures.
For questions, or to request information on stats and demographics, please email allyn@hitthegem.com.
What do you say? Let’s spread the word about you, get some gorgeous images of your products, and bring some of the fashion week excitement to your brand!
Ready to show off all of your hard work?
Email allyn@hitthegem.com to be considered.
Please note: selected brands will be limited to those that are cohesive with the quality, value, and personality of Allyn Lewis, LLC. In addition, any items sent for use during New York Fashion Week will not be returned unless previously discussed.
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