As business professionals, we are expected to know the tools of the trade. Twitter is one of these great tools. If you’re not on Twitter and are a business owner, you should probably get an account as soon as possible.
Twitter is very beneficial for entrepreneurship. Whether you want to build your personal brand, communicate with influencers or maintain relationships with business stakeholders, you can use Twitter to your advantage.
It’s important to note, the benefits of Twitter arise when you know how to use properly. Simply promoting 24/7 on Twitter will not be enough. Interaction and engagement on social media is key!
One of the ways you can maintain interaction with key influencers and continue to expand your network is through Twitter chats. The platform allows you to connect with like-minded people and chat on various subjects. For personal accounts, you can use this platform to benefit your personal branding efforts. For business accounts, you can use this platform to increase interactions and leads.
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Want to join the world of Twitter Chats? Here’s how to get started:
Find An Appropriate Chat – You can’t simply join any chat that is trending. You need to participate in one that is catered to you, your interests or your niche. If you’re a business in the health industry, look for health related chats. If you’re a blogger, look for blog related chats, and so forth. This is a pretty simple step!
Set Goals – When chatting on Twitter, you’ll want to know exactly what you want to get out of it. Do you want to increase your followers? Do you want to build meaningful connections? Or do you want to build your personal brand? Setting goals in your mind will help lead the conversation in the right direction.
Don’t Be Shy – You can still learn a lot from being a bystander and just watching the conversation, however you won’t reap the full benefits. Questions are asked for a reason, answer them appropriately, and you’ll have someone respond in no time! Keep etiquette in mind and always be polite. Remember your online presence, even during Twitter chats, can impact the way people view your brand.
Now that you have the basics down, it’s time to start chatting! Feel free to give me a shout at @allyn_lewis and let me know how Twitter has worked for you!
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