Let’s face it - starting a business is NOT the most pleasant of experiences. Perhaps in a perfect world, we would open up shop and customers would instantly flock to us like seagulls after a French fry. However, we aren’t deep fried goodness and our consumers don’t have wings, so it’s just never ...
3 Tips for Helping Your Friends and Family Understand What It’s Like To Own A Business
Entrepreneurship can be a rewarding and draining path to choose or both depending on the day! You probably came up with a great concept or product for your business, developed a business plan and came up with unique marketing techniques. You were so excited to get the word out because you just knew ...
How to Improve Your Brand’s Visual Appearance
The content you post is not the only important thing that users will take away from your brand. Your visual appearance is the first thing they’ll notice. A strong visual presence will set the stage for your content and user engagement, and also helps to establish an identity. What all contributes ...
Tadashi Shoji Embodies Zen Japanese Garden with Spring 2016 Collection
As much as I love the moments sitting at a fashion show - soaking in all the exquisite collections and curating my thoughts on what we'll be wearing next year - what I love, maybe even more, is the fashion industry itself and the business behind it. Everything that goes into each element of fashion ...
There’s More to Branding Than Fonts and Colors
It's a big day here at #GemNation HQ! I'm thrilled to introduce you to our September Shine Expert, Katell Schmitz, the owner and creative director of Reverie Lane Designs. As soon as I saw her website, I instantly feel in love with the style and quality of her work - I just knew she was someone I ...
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