In today's world of over-marketing, consumers are turning to real people and relatable influencers to form their opinions on brands, businesses, and services. Whether you're a local gym, or a national jewelry brand, connecting with the appropriate bloggers who are cohesive with your brand can create ...
How to Write the Perfect Mission Statement
Think about all the time you spent on your business today. All the little tasks you did. All the emails you read and responded to. All the time you spent in meetings, on conference calls, and creating your social media content. What was the point? Was there even a point? If you're not attacking each ...
Don’t Be a Copycat: Using the Power of Authentic Words to Make Your Business Stand Out
If you're reading this right now, there's a strong chance that you run your own website/blog or have at least written some sort of online content in your life. We all know what we write and the way we write it is very important, but did you know that there are professionals in the world who can help ...
Brand Before You Market
Brace yourself, because what I'm about to say might come as a shock to you - branding is not marketing. I repeat, BRANDING IS NOT MARKETING. Marketing is tactical in that it consists of many many small scale steps and campaigns to progress your business towards your goals. Branding is a strategic ...
Five Reasons You Need a Graphic Designer
A lot of companies and businesses hire professional graphic designers, and in doing so, spend upwards of a pretty big sum of money for results that look "high-quality” and are effective in portraying the company’s desired main message. You say: Hello, haven’t you heard of Google, or YouTube? ...