As a PR professional, it may be easy to get caught in a rut of approaching your clients as just items on your to-do list. But, being successful at PR is not just about landing the most media coverage or building social media presence for a client; it’s also about forging positive and empowering ...
What’s Your Voice?
Hi, we’re the Brand that you want to learn about. We have the greatest product ever! Check out all the reasons why we are the best! Now, that is basically what every brand is saying. However, they never say it quite like that. Most of the time there is a lot of garbled up jargon that goes in to ...
PR Pros and Business Owners: What You Need to Know About CSR
Say you have the option of choosing between two brands – similar price, similar quality. The only difference is that one brand publically supports a good cause, and the other doesn’t. Which would you choose? If you’d pick the socially-concious brand, you’re in the company of over 90% of consumers ...
Facebook in Limbo
Noticeably, Facebook has been coming under attack lately. Tech Crunch has had plenty of embarrassing articles putting more nails into Facebook’s coffin. Only time will tell if Facebook will be able to survive the ever expanding race of the social media platforms out there. Here are some issues that ...
How to Get a Grip On Your Inbox
My inbox and I have a love-hate relationship with one another. Well I guess I should say inboxes (plural) because I manage 11 of them, and no this is not an exaggeration. On average, I receive about 300 emails a day. Like legit emails, spam emails are not included in this figure. So if my inbox ...