If you're familiar with email marketing, you'll know that when you receive a "personalized" email, it's actually not personalized at all. Quite the opposite. Every email marketing software out there allows you to automate this, so that you can address every recipient by their first name. I don’t ...
Influencer Marketing: It’s All About Creating Connections
As entrepreneurs, I think that getting your awesome product or service in front of the eyes of the right people is one of the most challenging, yet important, things you can do for your business because it’s so directly tied into your profit. So, what if I told you that 92% of people trust their ...
6 Key Elements to Running Successful Holiday Sales
The holidays are literally right around the corner and you can't afford not to use this time wisely for your business! According to the National Retail Federation, 20-40% of yearly sales for small and mid-sized retailers take place within the last two months of the year. The average consumer ...
Must-Know Secrets to Effective Advertising
Believe it or not, branding, marketing, advertising and promotion are all different and necessary components of a successful business. Many, many people think they can just interchange these words (which drives us nuts). Long story short, branding is your voice and identity, marketing is your ...
How To Create Your Own Test Market
These days, most people think in terms of e-commerce, not local opportunities, but sometimes local is the best way to grow your business from the start. Don’t get me wrong- you need a website. Let me explain what I mean…. So, as many of you know, I launched The Cookie Cups in May of this year ...
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