Hi, we’re the Brand that you want to learn about. We have the greatest product ever! Check out all the reasons why we are the best! Now, that is basically what every brand is saying. However, they never say it quite like that. Most of the time there is a lot of garbled up jargon that goes in to ...
PR Pros and Business Owners: What You Need to Know About CSR
Say you have the option of choosing between two brands – similar price, similar quality. The only difference is that one brand publically supports a good cause, and the other doesn’t. Which would you choose? If you’d pick the socially-concious brand, you’re in the company of over 90% of consumers ...
Princess-Worthy PR Wisdom
“She is clothed with strength and dignity, and she laughs without fear of the future.” – Proverbs 31:25. Quite a well-suited philosophy for any princess, so it makes sense that Brandi Welk named it as her favorite quote - Welk has branded herself as The PR Princess, a title suggesting some ...
Bombarded, Tales from the Timeline Crypt
Being bombarded by ads is not something that anyone wants to have. Think about when you’re watching your favorite program on TV or getting really involved in a movie on FX; now, ask yourself, how much do you love those awesome commercials asking you to buy the latest sexual health pills and how ...
PR Stunt Spotlight on Calendar Girls
As many of you know, our staff recently participated in a fundraising campaign for the Leukemia and Lymphoma Society. Reflecting on the experience, as wonderful as it was, it’s clear now that our campaign strategy was missing something, and I believe I know what it was: naked grandmas. Before ...