"I want something that stands out. Something flashy."As a designer working with clients, I have heard this request countless of times. Clients want to stand out and have the correct attention given to their product(s). Many times, a client has an idea of what they want their colors to be, ...
My {PR}spective: Writing for Success
Good writing skills are foundational for any PR professional. In fact, some people like myself even chose the profession because of a love of writing! However, learning what writing techniques are effective in PR-related writing such as pitch letters and press releases takes time and understanding ...
Reputation Management: Should Your Company Care?
It’s been said reputation is everything. Reputation is defined as the estimation in which a person or thing is held, especially by the community or the public generally. Forbes online had a great article that sparked my interest about Online Reputation Management. Businesses aren’t the guys who ...
Branding – A Brief History
We, as human beings, have been a very creative species. We have created language and symbols that represent our most important aspects of life. Businesses have had to create a language of their own to create an image of who works for them and what they stand for. When I think of branding, I think ...