Will I have enough money? Is my brand image strong enough? What the heck do I include in a business plan? Am I capable of navigating social media? Will this idea connect with my target audience? We ask ourselves a lot of questions when we start a business... None of which include the likes of: Am ...
How to Survive and Thrive When Networking
We all know networking is important to having a successful career, but how is networking actually done? Making small talk is not always easy. I keep seeing posts like, "An Introvert's Guide to Networking" and the labeling gets to me. It doesn't matter if you identify as an introvert or an extrovert, ...
Daily Do’s to Becoming a Better PR Girl (or Boy!)
Once upon a time Aristotle said something along of the lines of “We are what we repeatedly do. Excellence, then, is not an act, but a habit.” We like to think that Aristotle was giving PR practitioners the blueprint to success through this statement. Taking Aristotle’s words in relation ...
My PRspective: How to Become BFFs with an Editor
In public relations we call, email, tweet and write all day long. It’s so easy to follow a to-do list and forget about the connection you could be making. Editors are a large part of our connections, so how do you make them a friendly connection instead of business acquaintances? [Do your ...
My {PR}spective: Growing Your Knowledge & Network
If there’s one thing I’ve learned about PR, it’s that it is not only what you know that matters, but who you know. Of course, at the end of the day, they’re both important. So, stay up-to-date on industry news and compound that knowledge with tangible interactions that are beneficial to both ...