In public relations we call, email, tweet and write all day long. It’s so easy to follow a to-do list and forget about the connection you could be making. Editors are a large part of our connections, so how do you make them a friendly connection instead of business acquaintances? [Do your ...
Icy Hot: Why the Ice Bucket Challenge is Spreading like Wildfire
If you’ve logged onto Facebook this week, you’ve probably come across a video of someone dumping a bucket of ice water over their head. Yes, it’s a hot summer day, but there’s more to it than that: those insane, soaking wet people are willing participants in a viral fundraiser called the Ice Bucket ...
A PR Girl with a Heart of Gold
"You live and you learn." That's PR girl Angelina Simms's favorite quote, and she definitely has the experience to back it up! Aside from her day job in Dallas as a social and digital media strategist, Angelina has found many ways to "give back." Some indulge her athletic side, including walking ...
How to Utilize Hashtags for Your Brand
It’s clear to any marketing pro, PR pro, or even a small business owner, that having a widespread social media presence is foundational to brand success. However, this success hinges upon 1) a good understanding of the ins and outs of social media, and 2) using this understanding as a launching pad ...
What’s Your Voice?
Hi, we’re the Brand that you want to learn about. We have the greatest product ever! Check out all the reasons why we are the best! Now, that is basically what every brand is saying. However, they never say it quite like that. Most of the time there is a lot of garbled up jargon that goes in to ...
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