Want one of your dreams to come true? Wishing on a star is SO last year – just log on to Dreamise! It’s a crowdfunding web platform where users make a free account, post their dream (currently limited to a five hundred dollar value), and try to score the most votes. (Users can also vote for ...
PR Pros and Business Owners: What You Need to Know About CSR
Say you have the option of choosing between two brands – similar price, similar quality. The only difference is that one brand publically supports a good cause, and the other doesn’t. Which would you choose? If you’d pick the socially-concious brand, you’re in the company of over 90% of consumers ...
Princess-Worthy PR Wisdom
“She is clothed with strength and dignity, and she laughs without fear of the future.” – Proverbs 31:25. Quite a well-suited philosophy for any princess, so it makes sense that Brandi Welk named it as her favorite quote - Welk has branded herself as The PR Princess, a title suggesting some ...
PR Stunt Spotlight on Calendar Girls
As many of you know, our staff recently participated in a fundraising campaign for the Leukemia and Lymphoma Society. Reflecting on the experience, as wonderful as it was, it’s clear now that our campaign strategy was missing something, and I believe I know what it was: naked grandmas. Before ...
Marketing to Make a Difference: The First World Problem Anthem
The Gift of Water is a charity organization devoted to providing clean water for those in need. In late 2012, they posted a video on YouTube called “First World Problems Anthem” to promote the cause. Over 4 million views later, we examine what took this charity campaign above and beyond: ...