Say you have the option of choosing between two brands – similar price, similar quality. The only difference is that one brand publically supports a good cause, and the other doesn’t. Which would you choose? If you’d pick the socially-concious brand, you’re in the company of over 90% of consumers ...
PR Stunt Spotlight on Calendar Girls
As many of you know, our staff recently participated in a fundraising campaign for the Leukemia and Lymphoma Society. Reflecting on the experience, as wonderful as it was, it’s clear now that our campaign strategy was missing something, and I believe I know what it was: naked grandmas. Before ...