In public relations we call, email, tweet and write all day long. It’s so easy to follow a to-do list and forget about the connection you could be making. Editors are a large part of our connections, so how do you make them a friendly connection instead of business acquaintances? [Do your ...
The Power of Pinterest
Pinterest is a social network that is also a virtual pin board. Pinterest allows you to create your own board where you can “pin” things with one common theme. Images are a very important part of Pinterest but you can also pin videos and other graphics! After you create a fabulous board you can ...
Tweet It, Until You Make It
When we are young practitioners, fresh out of university and keen to make the move from Chief Caffeinated Beverage Collector, AKA an intern, to officially employed, preferably paid PR guru, we are told time and time again to ‘network’. For most of us, (or certainly for myself), this originally ...
How to Utilize Hashtags for Your Brand
It’s clear to any marketing pro, PR pro, or even a small business owner, that having a widespread social media presence is foundational to brand success. However, this success hinges upon 1) a good understanding of the ins and outs of social media, and 2) using this understanding as a launching pad ...
Trying to Pursue a Successful Streak? Look Inside Yourself
Many people {mistakenly} believe that only the lucky are successful. They believe that success is the perfect combination of happy circumstances coalescing into a harmony of perfection, and that it just happens to some people. So if your life hasn’t lined up perfectly, why not just give up on ...