"Crowdfunding" might seem like an intimidating boardroom buzzword, but in reality, it's exactly what it sounds like: "the practice of funding a project or venture by raising small amounts of money from a large number of people, typically via the Internet." This definition comes from Tanya Prive, ...
Branding Fútbol for Americans…Ugh, I Mean Soccer.
He goes left, he goes right. Juke and GOOOOOOOOOOAAAAAAL! I know that you must have read that like the Spanish speaking announcers that have been made popular in the last few years. Now that we have that out of the way, soccer ratings have been soaring lately. In an article about the ratings of ...
How to Utilize Hashtags for Your Brand
It’s clear to any marketing pro, PR pro, or even a small business owner, that having a widespread social media presence is foundational to brand success. However, this success hinges upon 1) a good understanding of the ins and outs of social media, and 2) using this understanding as a launching pad ...
Trying to Pursue a Successful Streak? Look Inside Yourself
Many people {mistakenly} believe that only the lucky are successful. They believe that success is the perfect combination of happy circumstances coalescing into a harmony of perfection, and that it just happens to some people. So if your life hasn’t lined up perfectly, why not just give up on ...